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> Avid (digidesign) Bought M-audio
booinec
post Fri 13 Aug 2004, 18:58
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Avid (digidesign) just bought M-Audio

Check out the news releases at M-Audios home page:
http://www.m-audio.com/index.php?do=media.news

Interesting, eh?
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abcdaniel
post Sun 15 Aug 2004, 07:59
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QUOTE
I do think that this aquisition will be good for everyone, both Digi and M-Audio users alike.


Yeah, i do hope so. In the short term it will probably be very good. What i am a bit worried about is potential pressure from AVID or investors to streamline the product range and make it more distinctive. That could possibly push ProTools away from the consumer market in favour of that being m-audio´s market segment. ProTools would then become totally megabuck pro solution. I don´t now, really, but I don´t think they can keep m-audio and protools exactly as they are today, because then the acquire won´t make any sense. After all ProTools has to make some moves, to not get left behind in the consumer market. And I love ProTools smile.gif

I just hope that the digi consumer solutions will become better, cheaper, a bit more flexible, and more in tune with bedroom producers (as m-audio gear is)
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