Talked About Apple Recently? A Study On Macmusic, Apple & You, An online survey on online brand communities & word-of-mouth behav Options

[mmehl]

Hello,

for my Master’s dissertation in “Business with Consumer Psychology” at Bangor University (UK) I am currently researching online community members’ word-of-mouth behaviour, i.e. if/how they promote the brand “Apple” outside their online community.

For this I chose online communities centred on Apple, such as this forum, because Apple users are known for being enthusiastic and highly interconnected users, with a strong connection with the brand. The aim of my research is a better understanding of participation and identification of users within the online community and to gain insights into the intention to recommend the brand.

For this I need YOUR help…

Please take 2-3 minutes to complete the following very short questionnaire, by which you would greatly help me with my dissertation. Further information on the study can be found there, too.

Bangor University: Online Brand Communities

Of course all responses are kept anonymous and as this is not a commercial research they are not given to a third party. If you are interested, I would gladly post the main findings of this study once it is completed.

I would like to thank the administrators for agreeing to let me post the link to my questionnaire on this community.

Thank you very much for your help!

mmehl