Steinberg Aquisition? What Now?, little speculation game, someone? Options

[ryosode]

So the news of the day is Steinberg will be acquired by Pinnacle Systems. You would wonder why Pinnacle Systems wants Steinberg. Is it because they wanna sell Cubase themselves? Maybe, but more likely because they want to integrate the audio technology into their own video editting products ... 5.1 surround audio, high quality 32 bit/96Khz data handling, etc ...

There are 2 other companies similar to Pinnacle (now that Pinnacle has Steinberg). Avid, who owns DigiDesign, and Apple, who owns emagic. Those 3 are the companies who own best of both [audio and video] worlds in their hands. It will be interesting to see how they compete from here on.

What do you guys think?

[lepetitmartien]

Thanks for launching the thread I did it already in the FR forums, and I think it's an important news… lots of things are moving in the Computer/audio sector, and some certainties are in balance I think.

- It's a "logical" consequence of the Apple/Emagic deal and before the Avid/Digi, even if Pinnacle wouldn't have been on my lists,. We could add Gibson/Opcode (even if Gibson has a lot of dead trophies

- MOTU, propellerheads to name two must feel VERY lonely…

- Steinberg whatever they said before and in their adds was then not in a so great shape (lack of liquidities like Emagic? The slowdown in the economy?…)

- Now I would wonder about a maintained commitment of Steinberg to the mac.… really.

there are chances it's not finished…