 Steinberg Aquisition? What Now?, little speculation game, someone? |
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 Fri 20 Dec 2002, 03:54
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Member
Group: Members
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Joined: 07-Nov 01
From: San Jose - US
Member No.: 2,270
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So the news of the day is Steinberg will be acquired by Pinnacle Systems. You would wonder why Pinnacle Systems wants Steinberg. Is it because they wanna sell Cubase themselves? Maybe, but more likely because they want to integrate the audio technology into their own video editting products ... 5.1 surround audio, high quality 32 bit/96Khz data handling, etc ... There are 2 other companies similar to Pinnacle (now that Pinnacle has Steinberg). Avid, who owns DigiDesign, and Apple, who owns emagic. Those 3 are the companies who own best of both [audio and video] worlds in their hands. It will be interesting to see how they compete from here on.  What do you guys think?
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