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> Avid to acquire Pinnacle, Industry
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post Mon 21 Mar 2005, 18:06
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Avid to acquire Pinnacle
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MacAudioGuy
post Mon 21 Mar 2005, 18:06
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Pinnacle Systems primary product is entry level video editing software, but it also has broadcast video editing software, which compete with Avid's products. Pinnacle also owns Steinberg, makers of Cubase and Nuendo Audio software, Avid owns Digidesign maker of Pro-Tools which competes with Steinberg's products.
This move by Avid can only be seen as predatory. And will lead to the eventual demise of both Pinnacle Systems and Steinberg. It will also leave very few competeing products on the audio and video playing field. Apple's Final Cut Pro and Logic may the only products left to compete.
Avid is evil. It is the dark side. Remain strong Mac Jedi!


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Jay Shaffer
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Author of "The MacAddict Guide to Making Music with GarageBand"
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http://macaudioguy.com/
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