Avid (digidesign) Bought M-audio Options

[booinec]

Avid (digidesign) just bought M-Audio

Check out the news releases at M-Audios home page:
http://www.m-audio.com/index.php?do=media.news

Interesting, eh?

[swilder]

Getting back to the original topic of Digi buying m-audio.

Keep in mind that pro tools is a razor and razorblades model of business. Notice how most of digi's marketing centers around the pro tools software. But the only way to get the software is to buy the hardware. It has nothing to do with quality control. It has to do with profit margins and how to squeeze the most out of consumers.

Lets face it PT LE is just pro tools lite. So it's not like digi is shelling out tons of cash to develop it. So they've got their flagship tdm product. So make a line of interfaces that costs almost twice as much as comparible boxes from the competition, throw a stripped down version of pro tools in there. And a la peanut butter sandwich!!! Major money coming in from those of us who just want the pro tools name attached to our studios.

As far as the acquisition of M-audio. It's not unheard of for a company to get bought up in order to dismantle it. Although I doubt that's the case here. Perhaps we'll see a higher degree of interoperability between PT LE and the midisport midi interfaces. My guess is that digi wanted the Reason software.

Just my 2 cents

Scott